Experiential Marketing.

Do More Together approached Government Content 10 days before their annual event with a challenge to raise event attendance from 50 to 500. Do More Together is a global network of supporters and graduates of the United States Military Academy focused on a lifetime of selfless service to the nation. Their strategic initiatives include recruiting, networking, fundraising and mentorship. We are an inclusive group and welcome everyone regardless of race, color, gender orientation, or religion. In support of their core values, Government Content worked closely on DmT’s 2020 Summit. Services included: creation of campaign hero graphic, a short form (:15 seconds) and longer form (1 minute) video content, a style guide, photography, and graphic design along with management of marketing collateral, research, analytics, media buying, and media budgeting.

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RESULTS

The Do More Together Annual Summit campaign succeeded in achieving its attendance goals of 500+, raised 10k in donations, and had a social media reach of 190.3K.

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