View
Scroll

Black Futures Lab

Black Census Project

Engagement Marketing

Project Details

Engagement Marketing.

Black Futures Lab sought to increase attendance of African Americans in the “Black Census Project” and overall voter turnout. Government Content offered strategy, analytics, graphic design, influencer marketing, video and photography in support of two experiences: AFROPUNK (Brooklyn), AFROPUNK (Atlanta).

CAMPAIGNS
• AfroPunk Brooklyn
• AfroPunk Atlanta
• Police Brutality
• Voter Participation

RESULTS

Creative reached 122k and increased Black Census info inquiries by 51%.

Type
Experiential
Location
Brooklyn & Atlanta
Services
Marketing, Analytics, Creative
Timeframe
2020

Working with Government Content has been a productive and fulfilling experience for Black Futures Lab. Their commitment to inclusive and equitable communication strategies aligns with our mission to build power for Black communities. I highly recommend Government Content as a partner for any organization looking to make meaningful impact through communication and storytelling.

Alicia Garza
Alicia Garza
BFL, Principal